The Luxe Group of salons got their start in 2002. Founders Jason Lara and David Abrams are the Gurus behind some of Los Angeles’ most successful stylists and most innovative brands such as Luxelab, Artlab, Luxehaus, Blonde-Aid, and Chroma Color Studio.
David and Jason have contributed to the Los Angeles hair scene in very different ways. As Director of Operations, Jason’s management acumen is unparalleled. He has been responsible for the success of no less than 17 salons to date. And with his unique background in interior design, Jason has spanned the globe curating beautiful environments and successful hairdressers.
David’s expertise as Creative Director has grown out of a 25 year love affair with education. In his time in the industry David has inspired thousands from the platform to backstage, from behind the camera to in the classroom. He has headed and created educational programs for 3 major organizations and has been Artistic Director for over 15 salons.
Together they have produced countless photo shoots, fashion shows, stage performances and educational events as well as aided many fellow salon owners in transforming lackluster salons into world class industry leaders. The Dynamic Duo and their elite team continue to be called upon by major beauty brands to lead educational training experiences, motivational talks, and business symposiums around the globe.
Together with family and staff, Abrams and Lara travel the world in the never ending pursuit of all things beautiful, where they and their team are enriched by world class education and enough career enhancing inspiration to last a lifetime.
Never stop learning is the mantra that is imbedded in the DNA of their core philosophy: “Do the right thing for the right reason every single time.” Their pioneering philosophies are the founding principles for what has made the Luxe Group among the most influential salons in Los Angeles. Using these guiding principles they have forged partnerships with over 15 of their top stylists to create a Tribe of hair warriors, whose collective goal is no less than to change the face of modern hairdressing.
This tribal mentality is at the heart of what makes the Luxe group unique and is what has secured its ongoing success.