OWNER & DIRECTOR
David Abrams is the President and Co-founder of the LuxeGroup of industry leading salons. His expertise as a haidresser has grown out of a 25 year love affair with education and constant improvement. In his time in the industry David has inspired thousands from the platform to backstage, from behind the camera to in the classroom. He has headed and created educational programs for 3 major organizations and has been a Creative and Artistic Director for over 15 Los Angeles salons.
David has produced countless photo shoots, fashion shows, stage performances and educational events as well as aided many fellow salon owners in transforming lackluster salons into world class industry leaders. He helps lead the LuxeGroup’s elite team to continue to be called upon by major beauty brands to lead educational training experiences, motivational talks, and business symposiums around the globe as well as New York Fashion Week and cornering the market for hairstyling at Los Angeles’ Fashion Week.
Together with family and staff, David and his partner Jason Lara travel the world in the never ending pursuit of all things beautiful, where they and their team are enriched by world class education and enough career enhancing inspiration to last a lifetime.
Never stop learning is the mantra that is imbedded in the DNA of his core philosophy: “Do the right thing for the right reason every single time.” His pioneering philosophies are the founding principles for what has made the LuxeGroup among the most influential salon organizations in Los Angeles.